When there are thousands of products on a store’s shelf, businesses must put in a lot of work to make their items stand out from the crowd. Does the packaging need to look vibrant and stand out or offer durability and security?
A seemingly simple but easy to overlook aspect of package design is the coating, which can add sheen or other enhancements. Capital Resin Corporation is a leading resin manufacturer that can help create a sleek, shiny, coating for your products. We’ll explain some of the common benefits of coatings in package design.
Enhancing Visual Appeal
One of the primary benefits of using coatings in package design is the enhanced visual appeal they provide. Coatings can add a glossy, matte, or textured finish to your packaging, making it more attractive to consumers. This visual differentiation can be the deciding factor for a customer choosing between two similar products on the shelf.
Glossy coatings can help make colors pop, and that vibrancy may catch a consumer’s eye. Meanwhile, matte coatings make a product appear more sophisticated and can help increase the perceived value of the product within the packaging. These visual and tactile enhancements can significantly impact a product’s shelf appeal and, ultimately, its sales.
Improving Durability
One of the other major benefits of coatings for package design is that they can make things much more durable and long-lasting. Packaging often goes through a lot of handling, from manufacturing and shipping to being displayed on store shelves.
Coatings act as a protective layer, shielding the package from scratches, scuffs, and environmental factors such as moisture and UV light. This added durability not only preserves the visual appeal of the packaging but also ensures that the product inside is well-protected.
Adding Functional Benefits
Beyond enhancing visual appeal and improving durability, coatings can also add functional benefits to packaging. One such benefit is improved printability. Certain coatings can create a smoother surface that allows for sharper, more vibrant prints.
This ensures that text and images are clear and legible, enhancing the overall quality of the packaging design. Even a thin coating can do a lot to protect the packaging from external factors like humidity, preventing warping, wilting, mildew, and other negative aspects.
If you’re looking to improve your packaging designs with high-quality coatings, look no further than Capital Resin Corporation. As leading resin manufacturers, we provide innovative solutions tailored to meet your specific needs. To get the most out of your package design with unique and durable coatings, contact Capital Resin corporation today.
